Jung's Analytical Psychology

A 37 year old Carl Jung in 1912.

In Carl Jung's analytical psychology, he contrasted a rational, decisive logos with an emotional mythos. Jung contrasted the critical and rational faculties of logos and with the emotional, non-reason oriented and mythical elements of mythos. In Jung's approach logos vs mythos can be represented as "science vs mysticism", or "reason vs imagination" or "conscious activity vs the unconscious".

For Jung, logos represented the masculine principle of rationality, in contrast to its female counterpart, eros:

Woman’s psychology is founded on the principle of Eros, the great binder and loosener, whereas from ancient times the ruling principle ascribed to man is Logos. The concept of Eros could be expressed in modern terms as psychic relatedness, and that of Logos as objective interest.
Jung attempted to equate logos and eros, his intuitive conceptions of masculine and feminine consciousness with the alchemical Sol and Luna. Jung commented that in a man the lunar anima and in a woman the solar animus has the greatest influence on consciousness. Jung often proceeded to analyze situations in terms of "paired opposites", e.g. by using the analogy with the eastern yin and yang and was also influenced by the Neoplatonics.

In his book Mysterium Coniunctionis Jung made some important final remarks about anima and animus:

In so far as the spirit is also a kind of "window on eternity"... it conveys to the soul a certain influx divinus... and the knowledge of a higher system of the world, wherein consists precisely its supposed animation of the soul.

And in this book Jung again emphasized that the animus compensates eros, while the anima compensates logos